OsteoEze — Give back to your joints
We needed to drive a 40+ demographic to seek out an old brand – however we found the mind of the modern 40+ is very different from the past. They don’t see themselves as ageing, and want to stay physically active. So, we positioned OsteoEze as the joint care specialist that understands the importance of movement. Creatively we brought to life medical diagrams, which highlighted lifestyle activities and gave true reasons to consider taking Osteoeze. Tactical executions rolled out across websites and social conversations which we knew had high engagement with our target audience.