Pfizer — Abandon the fan
Don't sweat it
Flushed and sweaty women attempting to get some relief from a fan. We played on this tired, traditional imagery and created an unbranded campaign to prepare the market for an entirely new class of menopausal hormone therapy. The Abandoned Fan was launched in press, mock editorials, social, online video content and ambient installations.
Global Awards — Finalist
Lisbon Health Awards — Bronze x 2