---
title: Maxalt Effies Finalist
description: We’re excited to be a finalist at the 2026 Australian Effie Awards in the Health Marketing category with our Maxalt ‘Beat the Migraine Blackout’ campaign.
image: https://www.ward6.com.au/hubfs/WARD39723W%20Effie%20finalist%20news%20story%20185x1212px2.jpg
---

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 News

[News](https://www.ward6.com.au/news)  — July 23, 2026

## Maxalt Effies Finalist

![](https://www.ward6.com.au/hubfs/WARD39723W%20Effie%20finalist%20news%20story%20185x1212px2.jpg)

**Brave not beige. ‘Beat the Migraine Blackout’ makes Effies shortlist.**

 

We’re excited to be a finalist at the 2026 Australian Effie Awards in the Health Marketing category with our Maxalt ‘Beat the Migraine Blackout’ campaign.

It’s massive news for anyone familiar with the Effies. The awards are not only the benchmark for marketing effectiveness. They highlight the direct link between creativity, strategy and business success.

To see our work recognised in a category as complex as healthcare, is an incredible achievement. It shows the power of creativity to deliver measurable results.

A big shout out to our client, Organon, and everyone involved in bringing the campaign to life.

Winners are announced in October. Till then, you can view the Maxalt case study [here](https://www.ward6.com.au/work/projects/award-winning-campaign-showing-the-dark-reality-of-migraine-sufferers).

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© Ward6 2026

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