---
title: Ward6 | Finalist for best new product launch at Prime Awards
description: Ward6 was awarded finalist for Best New Product Launch at last night’s [PRIME Awards](http://www.primeawards.com.au/#finalists), which recognises excellence in the Australian healthcare communications industry.
image: https://www.ward6.com.au/hubfs/Ward6_March2024/images/News-main-prime-2018.jpg
---

[Ward6 ](https://www.ward6.com.au/)

 News

[News](https://www.ward6.com.au/news)  — October 08, 2018

## Finalist for best new product launch at Prime Awards

![](https://www.ward6.com.au/hubfs/Ward6_March2024/images/News-main-prime-2018.jpg)

Ward6 was awarded finalist for Best New Product Launch at last night’s [PRIME Awards](http://www.primeawards.com.au/#finalists), which recognises excellence in the Australian healthcare communications industry.

The agency was given the monumental task to develop a global launch campaign for Cochlear that could work across five regions around the world. The result was “Hear Your Way” - a strategic and global creative platform. The campaign highlighted the customisation capabilities of Nucleus 7 made available by the first ever Made for iPhone cochlear implantable hearing device.

“Hear Your Way” has proven to be Cochlear’s most successful product launch in the company’s 37-year history. It was launched at Apple’s flagship store in San Francisco, generating nearly 645 million media impressions.

If you’d like to hear more [contact us](https://www.ward6.com.au/contact)

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