The Blood Count

Blood cancer is one of Australia’s most common cancers. One in 12 people are at risk. But early signs go unnoticed. Frighteningly 4 in 5 people can’t name a single symptom.

We needed to teach people the warning signs of blood cancer. So we recruited an expert in blood to enlighten them.

The Blood Count made people stop and take notice – to the campaign and their blood. We reached 2 million people and drove 7,000 new visitors to the Leukemia Foundation website. Australians learnt that when it comes to blood cancer, identifying signs early can save lives.

Prime Awards - Winner